Signature Global is the Largest real estate development company in Delhi-NCR, focussed on affordable and mid-segment housing (LIG and MIG) in terms of the unit supplied (in the below Rs.80 lakh price category) between 2019 and 2021 with a market share of 19% (Source: Anarock Report).
The company commenced its operations in 2014 through its subsidiary, Signature Builders Private Limited, with the launch of our Solera project on 6.13 acres of land in Gurugram, Haryana. We have grown our operations over the years and in less than a decade, as of March 31, 2022, we had sold 23,453 residential and commercial units, all within the Delhi NCR region, with an aggregate Saleable Area of 14.59 million square feet.
Strategically focused on the Government of India and state government policies supporting affordable housing, specifically the Affordable Housing Policy, 2013 notified by the Town and Country Planning Department, Government of Haryana (“AHP”), and the Affordable Plotted Housing Policy or the Deen Dayal Jan Awas Yojana (“DDJAY - APHP”). Most of our Completed Projects, Ongoing Projects, and Forthcoming Projects are located in Gurugram and Sohna in Haryana.
We provide “value homes” with attractive designs and amenities. We proactively seek to enhance the value of our projects by creating a better living environment through the provision of comprehensive community facilities and by engaging renowned architects. Our projects under the AHP, typically priced below ₹ 3.00 million per unit, includes amenities such as recreational areas, gardens, open spaces, and community halls. Our projects under the DDJAY - APHP, typically priced between ₹ 4.00 million and ₹ 8.00 million per unit, provide facilities including gymnasiums, recreational spaces, entertainment centers, swimming pools, and sporting facilities. All our AHP and DDJAY - APHP projects have a retail component within them which is intended to offer further convenience to residents, and these components have the effect of increasing the value of our projects owing to the absence of price ceilings.
All our projects are located in the well-developed Delhi NCR region, with connectivity to other parts of Delhi NCR. In addition to the Gurugram area, we have also launched certain projects across key markets in Haryana such as Karnal, under the DDJAY – APHP policy. We also have one Ongoing Project being developed by our Subsidiary, Sternal Buildcon Private Limited, outside the AHP and DDJAY -APHP policies, namely Infinity Mall, which is located close to our Ongoing Projects under the DDJAY – APHP in Sohna and which we expect will serve our customers in the region.
Further, we believe that the Signature Global brand is well-established in Gurugram, Haryana, and the wider Delhi NCR region for affordable and mid-segment housing projects. In our experience, the combination of our brand recognition, quality product offerings, and competitive pricing has enabled us to sell a substantial portion of our inventory soon after the launch of our projects.